So you have managed to direct more traffic to your website. What now? With more than a million registered South African websites, it is hardly surprising that grabbing the attention of visitors looking for local content is a challenge. Eduard Marais, CEO and co-founder of web company Kwikweb, provides some tips to engage your audience on your site or blog once they access it.
1. First impressions count
When someone gets to your website, you have a split second to grab their attention. It is essential to have a core message that brings across what your value proposition is instantly. This proposition should be specific and unique. An example of this could be “We restore and sell old VW Kombi’s”.
2. What’s the call to action?
Unlike a traditional store front, people can access your site either from the home page or through your secondary pages like products and services. It is therefore important to have a clear call to action that invites the visitor to engage irrespective of where they first enter your site. Your home page can have something similar to ‘shop online now’’, ‘view our catalogue’, or ‘enquire about our solutions’. The product pages can be even more direct with ‘buy now’ or ‘enquire now’ buttons.
3. It’s all about the contacts
One of the most fundamental pages on any site is the ‘contact us’ page as a lot of web traffic is generated by people searching for a telephone number or email address. Be sure to put your contact details where people can instantly see it, like in the header of the webpage. And while you’re at it, you could add the directions and a map to your business on the page too – this lends to the trust of your brand and website.
4. Trust goes a long way
If you want to have people interact with your brand and use your product you need to gain their trust in you and what you have to offer.
