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How to Boost Your Referral Rate
23 hours ago | BUSINESSWISE, CAREERWISE, Featured | admin | 0
Branding and marketing specialist Donna Rachelson offers a few strategies to brush up your referral marketing skills. Most entrepreneurs understand the value of referral marketing, but that...
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21 days ago | BUSINESSWISE, CAREERWISE, Featured, LIFEWISE | admin | 0
In business, the old adage often still rings true: it is not what you know; it is who you know. When you are looking for people to back you, whether as a sponsor for your MBA; or funding...
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54 days ago | BUSINESSWISE, Featured | admin | 0
Achieving targets means differentiating your company from others, something that is easier said than done in a crowded market. Here is how two wine producers managed to distinguish their...
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Opinion: Brand Leadership in the 21st Century
138 days ago | BUSINESSWISE, CAREERWISE, Featured | admin | 0
Dr Carla Enslin, a founding member of the Vega School of Brand Leadership (Vega), an educational brand of The Independent Institute of Education (The IIE), puts the spotlight on the...
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Start-up or Franchise Route?
231 days ago | BUSINESSWISE, Featured | admin | 0
As a business owner, you have the choice to start your own brand and develop your own products and services, or to buy into an existing franchise with an established brand, and existing...
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Build a Successful Team Brand
243 days ago | BUSINESSWISE, CAREERWISE, Featured | admin | 0
Marketing and branding expert Donna Rachelson explains why team branding matters. By now, many professional people have become used to the idea of personal branding. They understand that...
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Stand Out with Effective Brand Mapping
267 days ago | BUSINESSWISE, Featured | admin | 0
No matter how big or small your business, it needs to stand out from the competition. Building a brand that gives people an idea of what your company does and what it stands for can be...
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How to Position Yourself as an Expert
340 days ago | BUSINESSWISE, CAREERWISE | admin | 0
Get a brilliant head start to your career and business by becoming “the expert” in your industry. South African Public Speaking Champion and author Douglas Kruger shows you how. Q: Why...
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7 Strategies to Build an Iconic Brand
374 days ago | BUSINESSWISE, Featured | admin | 0
Find out how Herman Mashaba, founder of South Africa’s first black haircare company, Black Like Me, build his iconic brand. In building the Black Like Me brand, Herman employed a...
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381 days ago | Featured, SUCCESS STORY | admin | 0
Herman Mashaba has come a long way from his early years spent gambling, stealing and dealing in dagga in the remote village of GaRamotse, his birthplace in Hammanskraal, about 30km north of...
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