Whether he is working on his next digital communications strategy for Coca-Cola South Africa, or writing a column for the popular Mail and Guardian’s Thought Leader blog, there is no denying that Khaya Dlanga has established himself as one of the most influential individuals in the South African Media. The award-winning advertiser, blogger and author, with a massive following on social media (more than 220 000 Twitter followers, and over 5 million views on YouTube alone) has recently published his captivating memoir, “To Quote Myself” which describes his journey from rural Transkei to Johannesburg, his obstacles in life, and his proud achievements. Because, in Khaya’s own words, “There are no stories not worth telling”.
Your book, “To Quote Myself” is a memoir of your journey from rural Transkei to becoming one of the most influential marketers in South Africa. What do you want people to remember after reading your book?
Khaya Dlanga: The one thing I want people to remember, is that this is an account of one person’s life living in a certain era of South Africa. It is not a political life, but a life that became to be the way it became because of the past politics of the country, and its current politics. I also want South Africans to feel that they are reading something familiar which resonates with their own lives, or someone they know. This could have been the story of any number of South Africans.
You have a cool career as the marketer of one of the biggest world brands – Coca-Cola. What is your favourite part of the job?
Khaya Dlanga: It is learning new things. It is being proven that what I thought I knew has a different perspective, and can be viewed differently. There is always something to learn, and there are fewer things cooler in the world than learning. I enjoy having really smart people around me all the time, and helping each other to be better, and producing the best work of our lives. The coolest part for me is when I am somewhere and I hear people talking about the brands I work on, and they have no idea that the person who works on them is right next to them.
Read the full interview with Khaya in the digital magazine, Issue 15, pages 5 and 6.
Click here to view the full interview
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