In business, the old adage often still rings true: it is not what you know; it is who you know. When you are looking for people to back you, whether as a sponsor for your MBA; or funding for your new business venture, relationships matter. Your personal brand is what will get people to buy into you before they buy into your idea. How then do you become “backable”? asks branding and marketing specialist Donna Rachelson.
1. Back yourself. If you do not believe in yourself or your idea, you are not going to be able to convince anyone else. Self-confidence takes time to develop, but start with thinking about what makes you special – what is it that sets you apart from someone else with the same experience and qualifications? This is the foundational step in building a successful personal brand that others will want to invest in. Identify what makes you unique and differentiates you from your competitors. Develop your unique selling proposition (USP).
2. Spend time developing your personal brand as well as your cause, business, or idea. Before you spend time on your business case or proposition for a potential backer, make sure that you have developed a strong personal brand. That is the first sell – the pitch is actually the second one.
Read the full story in the digital magazine, Issue 14, page 16.
Click here to read the full story.
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