Herman Mashaba has come a long way from his early years spent gambling, stealing and dealing in dagga in the remote village of GaRamotse, his birthplace in Hammanskraal, about 30km north of Pretoria. It was during apartheid, one of South Africa’s darkest political times that young Herman overcame poverty, financial struggle and a hopeless destiny by becoming one of the country’s most celebrated black entrepreneurs, making history with his iconic brand Black Like Me.
With passion and persistence, minimal education, and no business experience Mashaba build an entire cosmetics empire from scratch – the first South African black owned hair care company, Black Like Me having faced tremendous challenges and obstacles, even beyond the already oppressive laws of the apartheid regime. His tenacity and pragmatism saw the company being rebuilt from scratch after…
Read the full story in Issue 8, pages 5 to 7
Find out Herman Mashaba’s top 7 strategies to build an iconic brand, page 7
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How to Boost Your Referral Rate
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8 Ideas to Attract and Select the Right Franchisee
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Ludwick Marishane, Africa’s Bright Young Entrepreneur
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