Discover how to make innovation really work for your business – and create wealth as a result –with author Douglas Kruger’s series of practical articles.
Last year, I found myself on a squeaky leather couch in a TV studio. Beside me, also waiting to be interviewed was a representative from Yellow wood marketing agency. We got to chatting about the respective reasons for our interviews.
‘We have made a fascinating discovery,’ he said with passion. ‘It may be the most important idea unearthed in business in the last decade– and no one seems to be aware of it. This one thing could kill off the old dinosaurs unless they do something about it, or give small and medium-sized businesses a massive advantage, if only they were aware of it.’
‘I’ll bite,’I said. ‘Do you have enough time to explain it before they call you in?’
‘I can explain it in under 30 seconds,’ he said. ‘It’s simply this: South African consumers no longer care about “legacy”. They only care about and respond to one thing, and that is: “How are you innovating into my reality today?”’
He really did sum it up in less than 30 seconds. And it really was like a meteorite strike for the business landscape –one of the most important shifts in recent history.
Innovation matters more today than ever. In a series of upcoming articles for WEALTHWISEmag.com, I will provide you with an array of practical ‘how-to’ideas that you can use to innovate so radically that you can ultimately own your industry. For now, let us focus on a few of the ‘why’s’: Aside from Yellowwood’s finding there are at least 5 more reasons why you should focus heavily on innovation this year:
Find out why you should innovate in the digital magazine, Issue 14, pages 12 and 13.
Click here to read the full story
« 8 Powerful Ways to Learn Acceptance 14 Tips for Children to Become Money Savvy »
